Daybreak is built to be calm and respectful, and that includes how we treat your data. This page explains what we collect, the cookies we use, the legal basis for it, and the control you have. We follow the EU GDPR, the ePrivacy (“cookie”) rules, the UK GDPR, and the California CCPA/CPRA.
Last updated: 19 June 2026.
What we collect
- What you tell us during setup: your name, goal, the tone you choose, and the email address to send to. We use this only to write and deliver your daily email. Legal basis: performance of our service to you (GDPR Art. 6(1)(b)).
- Analytics: only with your consent. If you accept the cookie banner, we use privacy-friendly product analytics to see which pages are used and where the experience can improve. Decline and we don’t track you at all. Legal basis: your consent (GDPR Art. 6(1)(a)), which you can withdraw any time.
- A consent record, so we remember your accept/decline choice and don’t ask again.
Cookies and similar technologies
A cookie is a small text file (or equivalent local storage) a site saves in your browser. We keep this to the minimum. We do not use advertising or marketing cookies, we do not track you across other websites, and we never sell or share your data with data brokers. Nothing non-essential is set until you opt in. The page works fully whether you accept or decline.
Strictly necessary (always on)
- Consent cookie. Remembers whether you accepted or declined analytics so the banner doesn’t reappear. It contains only that choice, no personal data, no tracking. Exempt from consent under the ePrivacy rules because it’s strictly necessary to honour your preference. Stored in your browser; cleared when you clear site data.
Analytics (only after you opt in)
With your consent we use a privacy-friendly third-party analytics provider for product analytics. Only when you accept, it sets a first-party cookie to recognise your browser across pages in a visit. Here’s what that data is, and what it is not:
- What it sends us: pages you view, clicks and interactions on the site, the page that referred you, and technical details like browser, operating system, device type and screen size. Your approximate location (country/region) is derived from your IP address.
- What it does not do: we don’t store your full IP address for tracking, we don’t collect the content you write during setup, we don’t use this for advertising, profiling or automated decisions, and we don’t sell or rent it. It’s used purely to understand and improve the site in aggregate.
- Turn it off any time: decline on the banner, use the Manage cookie preferences button below, or clear your cookies. Withdrawing consent stops collection going forward.
Manage your cookie choice
Change or withdraw your consent at any time, it’s as easy as giving it.
Who processes your data
We share data only with a small set of trusted service providers (“processors”) who act on our instructions, covering email delivery, website hosting, data storage, and (with your consent) product analytics. They may only use it to provide those services to us, never for their own purposes.
Some of these process data outside your country (for example, in the United States). Where that happens, transfers are covered by appropriate safeguards such as the EU Standard Contractual Clauses.
How long we keep it
We keep your account and preference data for as long as your subscription is active, and delete it on request or a reasonable time after you stop using Daybreak. Analytics data is retained only in aggregate for as long as it’s useful to improve the product. The consent cookie lasts until you clear it or it expires.
Your rights and choices
- Analytics: click Decline on the banner, or use Manage cookie preferences above to change or withdraw consent at any time.
- Email: every email includes an unsubscribe link, and you can stop any time.
- Access, correct, delete, export: under GDPR/UK GDPR you can ask for a copy of your data, fix it, delete it, or object to processing. Under CCPA/CPRA you can request access or deletion, and note we do not sell or share personal information.
- Complain: if you’re in the EU/UK you can also lodge a complaint with your local data protection authority.
Contact
Questions about your data, or want to exercise a right? Write to hello@daybreakmail.com and a real person will reply. We respond to rights requests within the time the law requires (generally one month under the GDPR).